Removing friction from discovery, booking, and management of in-person workshops
This case study looks at how I redesigned the workshop booking flow to boost engagement in the coach certification journey
My Role
End-to-end Product Designer
Responsibilities
Design requirements elicitation and early-stage brainstorming
Technical feasibility analysis in collaboration with engineering team.
User flows, Information hierarchy and Wireframing.
High-fidelity designs, updating design systems, and prototyping.
Timeline
2 weeks (1 Sprint)
Team
Cross-functional team including a Senior Product Designer, Business Analyst, engineers, and stakeholders
Use of AI
I used AI tools like Stitch, Claude.ai and Bolt.new during early-stage exploration to structure ideas, visualise flows, and speed up brainstorming.
Disclaimer: AI was used to assist early exploration, not to replace design decision-making.
Project Overview
Workshops are a mandatory step in RacketPro’s coach certification journey and one of its highest-demand offerings. Yet booking and managing workshops was confusing, especially on mobile, and heavily dependent on admin support (Manual booking).
I redesigned the workshop booking experience to make discovery, registration, switching, and tracking fully self-serve.
Outcome: Workshop bookings moved entirely in-platform. Support requests for manual booking dropped to zero.
Business goals
Interest in workshops was high, but the product couldn’t scale with that demand.
Every manual booking, switch request, or follow-up email added operational cost and slowed certification completion. The bottleneck wasn’t awareness or pricing. It was the booking experience itself.
User challenge
Low scan-ability: Key details like date, location were spread across a table. On mobile, CTAs were hidden behind horizontal scrolling.
Poor discovery: All workshops appeared in one long list with no filters by location, date, or clinician. Finding a relevant session often meant contacting support.
No ownership or feedback: Coaches couldn’t easily confirm registrations, track past workshops, or view results and evaluations.
For senior, non-tech-savvy coaches, this uncertainty often led to hesitation, drop-off, or reaching out to support for help with something that should have been simple.
Solution
The core change was moving from a static list of workshops to a guided booking and management experience.
Instead of dumping all workshops into a single table, the experience was redesigned around how coaches actually make decisions:
Workshops became scannable, state-driven cards
Discovery became goal-oriented through filters and search
Booked workshops moved into a dedicated “My Workshops” space
Impact
Mobile registration and waitlisting improved significantly
Support tickets related to workshop booking and switching dropped to
zero
Higher engagement
“My Workshops” tab increased repeat visits by giving coaches a clear place to track and manage sessions.
Want the full story?
This page captures the problem, decisions, and impact. The full case study goes deeper into iterations, edge cases, and system trade-offs.
My Role
End-to-end Product Designer
Responsibilities
Design requirements elicitation and early-stage brainstorming
Technical feasibility analysis in collaboration with engineering team.
User flows, Information hierarchy and Wireframing.
High-fidelity designs, updating design systems, and prototyping.
Timeline
4 weeks (2 Sprints)
Team
Cross-functional team including a Senior Product Designer, Business Analyst, engineers, and stakeholders
Use of AI
I used AI tools like Stitch, Eraser, and Whimsical during early-stage exploration to structure ideas, visualise flows, and speed up brainstorming.
Disclaimer: AI was used to assist early exploration, not to replace design decision-making.